Why is Google showing fewer home pages in Google search results?
Traditionally, we’ve seen this happen within the local space. But we know Google is getting smarter. Instead of serving the home page, Google is serving a page that is more relevant to the user’s search intent, including product pages or local service pages.
No matter what industry you’re in, Google is hunting for more niche, relevant queries to show in their search results, resulting in higher conversions and satisfied users.