In our previous lessons, you have learned how to utilize GTM to deploy tags on page loads. And today, we are going to discuss the power of GTM that detects actuals user interactions then fire our tags. In Google Tag Manager this is called Auto-Event tracking.
In lesson 4 of our GTM for beginners series, let’s go through the whole process of migrating your existing tracking to GTM. We will make use of the tag plan we have created on our previous lesson to guide us in every step and maintain data quality towards a successful tag deployment.
In lesson 3 of our GTM for beginners series, we will be discussing how to effectively plan a migration to GTM. This is a very important stage to ensure data quality before the implementation in GTM. I will also share with you a tag plan that will help you and your team document all the tags
In lesson 2 of our Google Tag Manager beginner series, let’s cover how to properly install GTM in your website with the most used CMS, WordPress. Get some tips and learn more about container snippets and where to correctly place them in your HTML codes so you’d be ready for your first tag