Amazon Prime Video now lets you run Virtual Product Placement ads in streaming content, Google lets you use FAQ markup on non-FAQ pages, and you might soon see some changes to Core Web Vitals.
Here’s what happened this week in digital marketing
1. Google: It’s Okay to Use FAQ Markup for Non-FAQ Pages
2. YouTube Shorts Green Screen Works With All YouTube Videos
3. SimilarWeb Buys RankRanger
4. Vimeo Adds Structured Data to All Videos
5. Google Gives Users More Control Over Personalized Ads
6. Virtual Product Placement Ads Coming to Peacock and Amazon Prime Video
7. TikTok Releases Insights Tool
8. Core Web Vitals: Google May Replace First Input Delay With Interaction to Next Print
9. YouTube Rolls out Gifted Memberships